ALVIN, TX (September 2025) RiceTec, a global leader in hybrid rice technology, is proud to announce its feature in Food Chain magazine, spotlighting the company’s transformative role in advancing sustainable rice farming worldwide. The article, titled “Hybrid Rice (R)evolution: How RiceTec is Championing Sustainable Rice Agriculture, One Field at a Time,” highlights RiceTec’s innovative approach to hybrid rice development and its impact on food security, climate resilience, and farmer profitability.

RiceTec first introduced commercial hybrid rice to the US market in 2000, marking a significant milestone in agricultural innovation. Since then, the company has expanded its reach to Brazil, India, and beyond, with hybrid rice seeds now used by farmers across Europe, South and Central America, Southeast Asia, and Africa.

Rice is one of the world’s four major crops – alongside soy, corn, and wheat – but has historically received less technological innovation. RiceTec has worked to change that by leading advancements in sustainable rice agriculture. Through science-based innovation, the company continues to create value for farmers, consumers, and the planet, driving progress in productivity, climate resilience, and resource efficiency.

The article details RiceTec’s cutting-edge portfolio of hybrid rice seeds, which offer higher yields  and greater resilience to climate stress. These seeds support modern planting systems like direct-seeded rice (DSR), which reduce water use and methane emissions, key sustainability challenges in traditional rice farming.

RiceTec’s feature in Food Chain underscores the company’s leadership in agricultural technology and its dedication to shaping a more sustainable future for rice farming.

Read the article here

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About RiceTec
RiceTec leads innovation in sustainable rice agriculture, creating more value for farmers, consumers, and the planet. For over 30 years, RiceTec has advanced rice cultivation through cutting-edge research, strategic partnerships, and a commitment to global food security. As the only seed company focused solely on rice, RiceTec is uniquely positioned to lead the transition towards more sustainable rice farming. With operations in the US, India, and Mercosur (Brazil and Uruguay), RiceTec has a strong international presence and a legacy of innovation, including the commercialization of hybrid rice seed in the Americas. To learn more about RiceTec’s commitment to a sustainable future, visit www.ricetec.com or connect with on LinkedIn, YouTube, Facebook, Instagram, X.

Media contact
RiceTec, Inc.
Julie Bodine
Director, Global Corporate Communications
+1.832.316.8859
jbodine@ricetec.com 

ALVIN, TX (August 2025) – RiceTec today announced a key leadership transition. After three years of dedicated service, Karsten Neuffer has stepped down from his role as Chief Executive Officer. Neuffer led RiceTec through a successful transformation, strengthening its strategy, building a high-performing executive team, and laying the groundwork for sustained, profitable growth.

The Board expresses its gratitude for Neuffer’s leadership and vision, and wishes him continued success in his future endeavors.

To lead RiceTec into its next chapter, the Board has appointed Brian Fife as Chief Executive Officer. Most recently, Fife served as CEO of Innovative Seed Solutions, a joint venture between Remington Seeds and Bayer Crop Science. During his tenure, he drove substantial growth, expanding sales and profitability, strengthening global market share, and building a culture of collaboration and trust across the organization.

“We are delighted to welcome Brian as our new CEO,” said Kay Kuenker, Chairperson of the Board. “His deep global and operational experience across seeds and traits, coupled with his servant leadership and down-to-earth approach, make him an ideal leader to guide our company’s next chapter of growth and innovation.

Prior to ISS, Fife held senior leadership roles at Corteva Agrisciences, DowDuPont, and Dow AgroSciences, where he led global strategy, transformation, finance, and commercial operations. His broad experience across international markets and his expertise in building high-performing, sustainable businesses position him well to lead RiceTec into its next phase of growth.

“RiceTec has a strong foundation and a bold ambition to become the world leader in hybrid rice,” said Fife. “I look forward to working with the Board, our teams, and our partners to advance innovation, deliver value for farmers, and expand our global impact.”

With Fife’s appointment, RiceTec enters an exciting new chapter, one grounded in innovation, collaboration, and a deep commitment to sustainable agriculture. The company remains focused on delivering high-performing hybrid rice solutions that create more value for farmers, consumers, and the planet.

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About RiceTec
RiceTec leads innovation in sustainable rice agriculture, creating more value for farmers, consumers, and the planet. For over 30 years, RiceTec has advanced rice cultivation through cutting-edge research, strategic partnerships, and a commitment to global food security. As the only seed company focused solely on rice, RiceTec is uniquely positioned to lead the transition towards more sustainable rice farming. With operations in the US, India, and Mercosur (Brazil and Uruguay), RiceTec has a strong international presence and a legacy of innovation, including the commercialization of hybrid rice seed in the Americas. To learn more about RiceTec’s commitment to a sustainable future, visit www.ricetec.com or connect with on LinkedIn, YouTube, Facebook, Instagram, X.

Media contact
RiceTec, Inc.
Julie Bodine
Director, Global Corporate Communications
+1.832.316.8859
jbodine@ricetec.com  

GURUGRAM, INDIA (May 2024) – Savannah Seeds is excited to announce the beta launch of RiceReach® FullPage® in the Indian market. This new application is designed to complement the FullPage Rice Cropping Solution and poised to make significant strides in transforming India’s agricultural practices.

With the introduction of FullPage in India, Savannah underscores its dedication to transforming farming methods in the region. Specifically designed for direct-seeded rice (DSR), FullPage brings together SmartRice® genetics, Squad® seed treatment, the FullPage unique IMI herbicide tolerance trait, and ADAMA’s Vezir herbicide. A comprehensive rice cropping system, with FullPage farmers can maximize their crop’s performance.

RiceReach FullPage is a digital platform designed to connect farmers with the broader rice farming ecosystem. It facilitates the exchange of information and is specifically tailored to guide farmers in growing DRS hybrid rice, offering personalized agronomy advice and recommendations.

The first in a suite of services, this is application specifically tailored to support Indian farmers with the transition from transplanted rice to direct seeded rice with the FullPage Rice Cropping Solution.

Ajai Rana, Asia Pacific Business Head commented, “RiceReach is designed to be a tool for farmers seeking to transform their rice farming practices. By providing access to agronomy knowledge and practical tools, we’re helping farmers navigate the transition to more sustainable practices with confidence.”

The application is now available to farmers in Northern and Central India on Android devices. It features an agronomy section that guides farmers through each stage of FullPage rice cultivation, from field preparation to harvest. This ensures a thorough understanding and implementation of best practices tailored to their specific farm conditions. The app also provides detailed guidelines on the optimal use of ADAMA’s Vezir, the herbicide ideally suited for the FullPage Rice Cropping Solution ensuring effective weed management.

“RiceReach enables us to digitally connect with millions of farmers across India, offering support and accelerating the transition to DSR practices,” said RiceTec CTO, Chakra Sankaraiah. “It marks the beginning of a new era in Indian agriculture, paving the way for more sustainable and profitable rice farming.”

Additional features include customer support through a chat function, enabling farmers to connect with experts for guidance on seed sowing, pest control, plant nutrition, and more. Farmers can personalize their app experience by inputting their farm’s boundaries and details, which allows for tailored advice and strategies.

The integrated weather feature provides location-specific updates, helping farmers plan their activities according to weather conditions. Moreover, the app facilitates direct connections between farmers and distributors, streamlining the process of purchasing FullPage products.

Customer success stories featured in the app illustrate the benefits realized by farmers already using the FullPage. These benefits include significant reductions in groundwater usage, labor costs, and greenhouse gas emissions, alongside increased yields compared to traditional DSR methods. These stories foster farmer trust and highlight the positive impact of the FullPage solution.

RiceReach embodies Savannah’s commitment to empowering farmers by providing innovative solutions that address today’s most pressing agricultural challenges. By supporting farmers in their journey towards sustainable farming practices, Savannah is paving the way for a significant shift in rice cultivation in India.

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About Savannah Seeds

Savannah Seeds, a subsidiary of RiceTec, is a leading technology-based rice company committed to developing SmartRice® with high yields and value-added traits. With a vision for sustainable rice agriculture that benefits farmers, consumers, and the planet, Savannah Seeds aims to lead innovation in the sector. To learn more about Savannah Seeds, visit www.savannahseeds.com, or connect with us on LinkedIn, YouTube, Facebook, X/Twitter, Google Plus or WhatsApp 0 95997 67127.

GURUGRAM, INDIA (May 2024) – Savannah Seeds proudly unveils its groundbreaking FullPage® Rice Cropping Solution to the Indian market in  collaboration with ADAMA. Specifically designed for direct-seeded rice (DSR), FullPage brings together SmartRice® genetics, Squad® seed treatment, the FullPage unique IMI herbicide tolerance trait, and ADAMA’s Vezir herbicide. As a comprehensive rice cropping system, FullPage is poised to reshape rice cultivation in India.

Mr. Ajai Rana, RiceTec’s Asia Pacific Business Head CEO of Savannah Seeds, emphasized the urgency of adopting FullPage technology. Rana stated, “The FullPage cropping solution will bring about a revolution in rice cultivation by addressing the critical issue of weed management. It not only enhances farmers’ income but also conserves water, reduces greenhouse gas emissions, thus safeguarding our environment for future generations.”

Engineered specifically for DSR, FullPage integrates SmartRice hybrid rice genetics especially developed for direct-seeded rice to optimize crop performance. Squad seed treatment improves germination, protects from pests and diseases, and enhances overall performance. Tackling one of the greatest challenges in rice farming, the FullPage cropping solution features ADAMA’s Vezir herbicide, specifically designed to control stubborn weeds like weedy rice, grasses and sedges. Traditional DSR practices often struggle with weed management and inconsistent germination, leading to lower yields. FullPage’s advanced herbicide tolerance technology effectively combats these issues, delivering a comprehensive weed control to enable success of DSR practice while protecting yields.

“We’re thrilled to partner with RiceTec in introducing the FullPage Rice Cropping Solution to India. This collaboration underscores our commitment to providing innovative solutions for rice farmers, tailored to their needs,” said Sahin Ozkan, General Manager of ADAMA India. “FullPage not only tackles weed management challenges but also promotes sustainability, aligning with the most advanced agricultural practices in the world. With its advanced technology and benefits like reduced groundwater usage and increased yields, FullPage offers a new approach to rice cultivation. We’re dedicated to supporting the adoption of FullPage among Indian farmers.”

The introduction of FullPage technology presents a holistic approach for farmers, yielding significant advantages including the reduction of groundwater usage by as much as 30%, substantial savings ranging from Rs 3000-4000 per acre in labor costs, higher yields compared to conventional DSR methods, and a decrease in greenhouse gas emissions by 25-30%.

The launch of FullPage in India marks an exciting opportunity to promote sustainable agricultural practices in the country. Leading the charge are two pioneering FullPage rice hybrids: Sava 134 and Sava 127, tailored to excel in key regions such as Punjab, Haryana, Uttar Pradesh, Chhattisgarh, Uttarakhand, and Madhya Pradesh, catering to early to medium maturity segments.

FullPage is a total-package rice cropping system that is fully supported by a team of technical service representatives to make a positive impact on today’s farmers. These experts are readily available to assist growers in adjusting to this new cropping solution and advising on best practices for the use of Vezir for each farm. Highlighting our dedication, over the three years, the Savannah team has conducted nearly 500 demonstrations, reaching more than 17,000 farmers through field visits and demonstrations. Farmers quickly recognized the benefits of the FullPage system, favoring direct seeding over transplanting. This transformative solution addresses challenges such as water scarcity, labor-intensive practices, and weed management, paving the way for a significant shift to sustainable farming practices.

“With FullPage, we’re not just introducing a product; we’re transforming an entire industry,” continued Rana. “Through dedicated effort and extensive farmer collaboration, we’re bringing cutting-edge technology to address critical agricultural challenges in India, from water management to weed control. FullPage holds the promise of enhancing livelihoods and ensuring a sustainable future for farmers and the environment. This launch marks a significant step towards our vision of fostering sustainable rice agriculture that delivers lasting value for farmers, consumers, and the planet.”

Powered by FullPage, farmers can maximize their crop’s performance leading to bountiful harvests. With this powerful partnership, Savannah and ADAMA strive to deliver ever-improving solutions for rice farmers, today and tomorrow.

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About Savannah Seeds

Savannah Seeds, a subsidiary of RiceTec, is a leading technology-based rice company committed to developing SmartRice® with high yields and value-added traits. With a vision for sustainable rice agriculture that benefits farmers, consumers, and the planet, Savannah Seeds aims to lead innovation in the sector. To learn more about Savannah Seeds, visit www.savannahseeds.com, or connect with us on LinkedIn, YouTube, Facebook, X/Twitter, Google Plus or WhatsApp 0 95997 67127.

About ADAMA

ADAMA Ltd. is a global leader in crop protection, providing solutions to farmers across the world to combat weeds, insects, and disease. ADAMA has one of the widest and most diverse portfolios of active ingredients in the world, as well as state-of-the-art R&D, manufacturing, and formulation facilities. With a culture that empowers our people to listen to farmers and ideate from the field, ADAMA is uniquely positioned to offer a vast array of distinctive mixtures, formulations, and high-quality differentiated products, delivering solutions that meet local farmer and customer needs in over 100 countries globally. For more information, visit us at www.ADAMA.com and follow us on LinkedIn, Facebook, YouTube, and X®.

ALVIN, TX, HYDERABAD, INDIA (May 2024) – RiceTec, dedicated to leading innovation for sustainable rice agriculture, and its Indian affiliate Savannah Seeds is proud to introduce the FullPage® Rice Cropping Solution to the Indian market in collaboration with ADAMA, a leading global crop protection company. Specifically designed for direct-seeded rice (DSR), FullPage brings together SmartRice® genetics, Squad® seed treatment, the FullPage unique IMI herbicide tolerance trait, and ADAMA’s Vezir herbicide. As a comprehensive rice cropping system, FullPage is poised to reshape rice cultivation in India.

Engineered specifically for DSR, FullPage integrates SmartRice hybrid rice genetics especially developed for direct-seeded rice to optimize crop performance. Squad seed treatment improves germination, protects from pests and diseases, and enhances overall performance. Tackling one of the greatest challenges in rice farming, the FullPage cropping solution features ADAMA’s Vezir herbicide, specifically designed to control stubborn weeds like weedy rice, grasses and sedges. Traditional DSR practices often struggle with weed management and inconsistent germination, leading to lower yields. FullPage’s advanced herbicide tolerance technology effectively combats these issues, delivering a comprehensive weed control to enable success of DSR practice while protecting yields.

“We’re thrilled to partner with RiceTec in introducing the FullPage® Rice Cropping Solution to India. This collaboration underscores our commitment to providing innovative solutions for rice farmers, tailored to their needs,” said Sahin Ozkan, General Manager of ADAMA India. “FullPage not only tackles weed management challenges but also promotes sustainability, aligning with the most advanced agricultural practices in the world. With its advanced technology and benefits like reduced groundwater usage and increased yields, FullPage offers a new approach to rice cultivation. We’re dedicated to supporting the adoption of FullPage among Indian farmers.”

The launch of FullPage in India marks an exciting opportunity to promote sustainable agricultural practices in the country. Leading the charge are two pioneering FullPage rice hybrids from Savannah: Sava 134 and Sava 127, tailored to excel in key regions such as Punjab, Haryana, Uttar Pradesh, Chhattisgarh, and Madhya Pradesh, catering to early to medium maturity segments.

“As leaders in rice seed technology, we’re committed to innovative solutions that benefit farmers, consumers, and our planet,” affirmed Ajai Rana, RiceTec’s Asia Pacific Business Head. “Having witnessed the remarkable success of FullPage across the Americas, we’re thrilled to extend its advantages to India, reducing costs and enhancing sustainability in the world’s second largest rice-producing nation.”

FullPage is a total-package rice cropping system that is fully supported by a team of technical service representatives to make a positive impact on today’s farmers. These experts are readily available to assist growers in adjusting to this new cropping solution and advising on best practices for use of Vezir for each farm. Highlighting our dedication, over the three years, the Savannah team has conducted nearly 500 demonstrations, reaching more than 17,000 farmers through field visits and demonstrations. Farmers quickly recognized the benefits of the FullPage system, favoring direct seeding over transplanting. This transformative solution addresses challenges such as water scarcity, labor-intensive practices, weed management and greenhouse gases emission, paving the way for a significant shift to sustainable farming practices.

“With FullPage, we’re not just introducing a product; we’re transforming an entire industry,” Rana, continued. “Through dedicated efforts and extensive farmer collaboration, we’re bringing cutting-edge technology to address critical agricultural challenges in India, from water management to weed control. FullPage holds the promise of enhancing livelihoods and ensuring a sustainable future for farmers and the environment. This launch marks a significant step towards our vision of fostering sustainable rice agriculture that delivers lasting value for farmers, consumers, and the planet.”

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About Savannah Seeds

Savannah Seeds, a subsidiary of RiceTec, is a leading technology-based rice company committed to developing SmartRice® with high yields and value-added traits. With a vision for sustainable rice agriculture that benefits farmers, consumers, and the planet, Savannah Seeds aims to lead innovation in the sector. To learn more about Savannah Seeds, visit www.savannahseeds.com, or connect with us on LinkedIn, YouTube, Facebook, X/Twitter, Google Plus or WhatsApp 0 95997 67127.

About ADAMA
ADAMA Ltd. is a global leader in crop protection, providing solutions to farmers across the world to combat weeds, insects, and disease. ADAMA has one of the widest and most diverse portfolios of active ingredients in the world, as well as state-of-the-art R&D, manufacturing, and formulation facilities. With a culture that empowers our people to listen to farmers and ideate from the field, ADAMA is uniquely positioned to offer a vast array of distinctive mixtures, formulations, and high-quality differentiated products, delivering solutions that meet local farmer and customer needs in over 100 countries globally. For more information, visit us at www.ADAMA.com and follow us on LinkedIn, Facebook, YouTube, and X®.

It is very proud moment that Savannah Seeds has become one of the most preferred rice seed brand in North India this year. We thank our smart farmers who with all their trust have started a change by using the SmartRice^® products, which are new age paddy seeds specially made after years of research to bring more vigor and increase the productivity of farmers with better quality produce.

SmartRice has been prepared keeping in thought that the ever increasing demand of food can now only be fulfilled by more productivity from the same unit of land. Hence the POWER of FOUR has made perfect fit for North India and farmers are getting better produce, more productivity.

Looking forward for better paddy farming, more happy farmers.

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About Savannah Seeds

Savannah Seeds, a subsidiary of RiceTec, is a leading technology-based rice company committed to developing SmartRice® with high yields and value-added traits. With a vision for sustainable rice agriculture that benefits farmers, consumers, and the planet, Savannah Seeds aims to lead innovation in the sector. To learn more about Savannah Seeds, visit www.savannahseeds.com, or connect with us on LinkedIn, YouTube, Facebook, X/Twitter, Google Plus or WhatsApp 0 95997 67127.